Promote Your Practice

Practice Identity

Your Practice Identity includes all your business collateral. Letterhead, envelopes, business cards and labels would fit into this category. All of these materials should look professional and fit the image of your practice.

If your practice is upscale, then your business collateral should reflect this. If you have a friendly, warm practice then your materials should be representative of that.

Your business collateral will start with your logo. You don't have to spend a lot of money on a logo, but a well-designed logo that reproduces in black and white as well as in color, is recommended. Your e-mail address and website is also part of your business identity.

Your web site should reflect the personality and professionalism of your practice. Your email should tie to your website and be both descriptive and memorable. (Examples are in the External Marketing section.)

A well-designed, consistent practice identity program will reinforce your professional image and unconsciously confirm your patient's decision to work with you. Practice Identity Items include:

Logo
Letterhead
Envelopes
Labels
Note Cards
Invoices
Memos
Fax Forms
E-mail Address/Website
Brochures
Business Cards
Reminder Cards

For pricing and packaging options on Promote Your Practice Practice Identity Packages call us at: 1.888.227.2172 or email us at info@pypmarketing.com