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Internal
Marketing
From
the minute your patient walks into your office they are
forming an opinion about your practice. Was I greeted properly?
Did I wait long? Was the office clean and up to date? Did
the team seem cohesive and happy?
They
also form opinions from the materials they receive from
your office. Are they professionally prepared? Do they have
the Doctor's logo and are printed or copied on quality paper?
Internal
Marketing is made of all the "touch points" you have with
your patients. Because the majority of your new patients
will be referred by your current patients, this is the audience
that needs special attention.
Promote
Your Practice has a marketing program designed
to keep you top-of-mind with your patients. Plus, a formalized
Internal Marketing Effort will increase referrals, reactivation
and will potentially introduce patients to new services
they might not have otherwise taken advantage of.
 Elements
of
Internal Marketing Include:
- Reactivation
Campaign
- Thank
You Mailer
- Referral
Program
- Before
and After Gallery
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Marketing
Practice
Identity
