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External
Marketing
External
Marketing, promoting your practice to potential prospects,
is still a relatively new phenomenon for Dentists. It is
still difficult for some Dentists to come to terms with
the thought that it is acceptable to "advertise."
The
truth is, educating potential prospects to the services
you offer actually provides a service. There are many individuals
looking for a dental home or a specific service you may
be offering that they need. In today's world marketing,
both internally and externally, should be a standard element
in your business plan. 
External
Marketing
can include the following:
- Direct
Marketing
- Website
- Newspaper
- Magazine
- Billboards
- Broadcast
(Radio & Television)
- Yellow
Page
Promote
Your Practice will review your current marketing
effort, your target audience and your market trade area
and then make a recommendation that works and makes sense
for your goals and for your budget.
To get
more information about our External Marketing Programs,
click here.
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Marketing
Practice
Identity
